Photo by cottonbro studio Here at Pure Beauty, we’re proud of the brands that we offer, choosing companies which not only offer potent skincare but also lead the way in skincare innovation and science-based solutions to the most common skincare issues. Medik8 is a British skincare company founded on a …
Photo by KoolShooters In the world of skincare, serums have gained immense popularity over the years. These lightweight, fast-absorbing liquids have become a staple in many beauty routines, promising to address a wide range of skin concerns, from fine lines and wrinkles to uneven tone and texture. But have you …
Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”? Here, …
Photo by Matthias Cooper In the ever-evolving world of skincare, new and innovative ingredients constantly emerge, promising transformative results. One such ingredient that has gained significant attention is lactic acid. While it might not be as famous as its counterparts like retinol or hyaluronic acid, lactic acid is a potent …
Photo by cottonbro studio Beauty sleep is not just a myth; it’s a real phenomenon that can transform your skin. While you snooze, your body undergoes essential processes that contribute to a healthy complexion. By optimising your nighttime routine, you can unlock the secrets of beauty sleep and wake up …
