What is collagen? Collagen is a protein found in the body and gives skin its strength and elasticity. Proteins are made from amino acids. The main amino acids that make collagen are proline, glycine and hydroxyproline. These amino acids group together to form protein fibrils in a triple helix structure, …
Photo by Anastasia Shuraeva Your hair is more than just a style statement; it’s an integral part of your identity. As you move through different stages of life, your hair’s needs and challenges change. With this in mind, and to celebrate the fact that Pure Beauty is offering 20% off …
Photo by Rafael Sanfilippo on Unsplash Skincare has become a crucial aspect of our daily routine, and the ingredients used in these products play a vital role in their effectiveness. With an overwhelming number of options available, it can be challenging to decipher the labels and understand what goes into …
Photo by Diane Serik on Unsplash One question that we hear a lot of people ask is “why should I spend so much money on high-end products when I can get something cheaper at the supermarket?“and the answer to that question is multi-layered. Aside from the fact that luxury beauty …
Image Source We’ve spoken many times about how the beauty industry can be subject to the same fads and fashions as any other industry, especially when it comes to the “next best” ingredients. In the mid-90’s and early noughties, it seemed that you couldn’t walk into a skincare aisle without …
